BALI BRIGHT
BALI BRIGHT
We are thrilled to presentโ๐ฝ๐ผ๐๐ ๐ฝ๐๐๐๐๐โa campaign created in partnership with our esteemed industry partners to explore ways of celebrating on this special island in a new era of mindfulness.
Set against the varied landscapes of Bali, we allowed context to be our guide, developing concepts in alignment with the qualities of each locationโa beach, a cliff, and a shed surrounded by rice fields. We used local flora whenever appropriate, which we believe lends authenticity and a โsense of placeโ to the stories we tell. Championing local is a more sustainable practice; materials travel shorter distances to their destination and we avoid the use of floral foam in our work; a product of petroleum that is not biodegradable and finds its way into our waterways.
Designing mindfully also puts the focus on the stories that are to be told, while acknowledging the richness of Baliโs culture and traditions: to find new ways of incorporating traditional craft in ways that feel unexpected and not appropriating.
Mindful also means meaningful, making sure that every element proposed has a part to play in delivering an impactful experience, where resources are maximised and nothing is superfluous. This awareness brings focus to our design approach and delivers value to our clients; our efforts directed towards areas that actually matter ๐
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